Media Gets an "F" From the Public
Haaretz has an article this morning about a poll taken. No, not the usual poll on how many seats each party will receive in the next election - a poll regarding the media's coverage of the campaign.
The media is failing miserably. According to the poll, 62% of the public is unhappy with the media's coverage. 31.7% of the public would like to receive information about the party's and the candidates positions and plans, but only 9.6% of the public think that the media was providing such information.
In addition, the public feels that the media is biased against the Likud, is relatively fair to Labor, and favors Kadima. More than half think that the coverage has been supportive of Kadima, while only 10% think that it has been hostile. In contrast, 48% think it has been hostile to the Likud. Coverage of the Labor party was seen to be supportive by 32%, and hostile by 22%.
What is so frustrating about these statistics is that noone cares. The television media is state funded and monolithic in their political slant - so tv viewers do not have an alternative. In other words, the disappointed public cannot vote with their feet - there is no FoxNews here. The newspapers are privately owned, and there is some competition, but the only right wing newspaper, Makor Rishon, has too small a market share at this point to make a real impact (although it is growing all of the time).
This is why there is an intensive door-to-door campaign by the right wing parties now. We have to do it the hard way - bypassing the media to speak to voters personally, one phone call at a time.
Haaretz has an article this morning about a poll taken. No, not the usual poll on how many seats each party will receive in the next election - a poll regarding the media's coverage of the campaign.
The media is failing miserably. According to the poll, 62% of the public is unhappy with the media's coverage. 31.7% of the public would like to receive information about the party's and the candidates positions and plans, but only 9.6% of the public think that the media was providing such information.
In addition, the public feels that the media is biased against the Likud, is relatively fair to Labor, and favors Kadima. More than half think that the coverage has been supportive of Kadima, while only 10% think that it has been hostile. In contrast, 48% think it has been hostile to the Likud. Coverage of the Labor party was seen to be supportive by 32%, and hostile by 22%.
What is so frustrating about these statistics is that noone cares. The television media is state funded and monolithic in their political slant - so tv viewers do not have an alternative. In other words, the disappointed public cannot vote with their feet - there is no FoxNews here. The newspapers are privately owned, and there is some competition, but the only right wing newspaper, Makor Rishon, has too small a market share at this point to make a real impact (although it is growing all of the time).
This is why there is an intensive door-to-door campaign by the right wing parties now. We have to do it the hard way - bypassing the media to speak to voters personally, one phone call at a time.
posted by westbankmama at 8:31 AM
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